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Schaefer Beer [1]
This article needs additional citations for verification. Schaefer Beer is a brand of American beer first produced in New York City during 1842 by the F
It went public in 1968 with a $106 million stock offering.[1]. In order to expand capacity for regional sales and fend off competition from national brands, Schaefer began construction of a large modern brewery in Fogelsville, Pennsylvania (near Allentown) that same year
In both the 1950 and 1970 rankings Schaefer Beer was one of the top selling beers in the U.S., ranking as high as fifth.[3] Though it was producing more than twice as much beer in 1980, the gap between it and the top national brands was dramatically widening. In 1981, the Schaefer family sold the company to the Stroh Brewery Company.[4]
New Developments Rise on Former Rheingold Brewery Site [2]
BROOKLYN – Taking up a full city block, a mega-housing development located at 10 Montieth Street in Bushwick, sits on the former home of the once-popular brew Rheingold Beer.. “When we did the name for the building we wanted to keep the history of the neighborhood and the history of the site
Called “The Rheingold”, the building opened in November with 500 rental apartments. There are plenty of amenities marketed towards to the creative crowd from music rooms and painting studios to an outdoor rooftop theater.
And also if they want to do performance they can do an impromptu stage performance,” said Christian Bailey, founding principal of ODA Architecture.. Rheingold beer debuted in 1883 and was highly popular in the 1950’s and 60s, but the brand faded due to the rise of national beers like Miller
Peter Hand Brewing Company [3]
The Peter Hand Brewing Company was an American brewery established in 1891 by Prussian immigrant and American Civil War veteran Peter Hand in Chicago, Illinois. The company is notable for popularizing the light beer recipe it would later sell to Miller Brewing, which thereafter rebranded it “Light Beer from Miller”, and, ultimately, Miller Lite.[1] When the brewery closed in 1978, it was the last brewing company in Chicago, until Sieben’s River North opened in 1987.[2]
By the time Hand died in 1899, he had found success with a lager named Meister Brau. The brewery continued to grow and though it was “officially” closed between 1920 and 1933 (as a result of prohibition), the company survived and expanded several times
Their advertising campaign also included billboards; their number was second only to those advertising the re-election campaign of Mayor Richard J. Daley.[3] The company also acquired a previously unsuccessful light beer recipe, which they reformulated and relaunched as “Meister Brau Lite”; this beer became widely popular
Falstaff Brewing Corporation [4]
The Falstaff Brewing Corporation was a major American brewery located in St. Louis, the company was renamed after the Shakespearean character Sir John Falstaff in 1903
Falstaff Brewing’s earliest form was as the Lemp Brewery, founded in 1840 in St. Louis by German immigrant Johann Adam Lemp (1798–1862)
It adopted its famous “Blue Ribbon” moniker quickly, as an 1898 trial proved when it took the Storz Brewing Company of Omaha to court for tying blue ribbons on its bottles and won.[3] The Lemp Brewery company closed in 1921 and sold its Falstaff brand to the brewery then named Griesedieck Beverage Company. Griesedieck Beverage was renamed the Falstaff Corporation and survived Prohibition by selling near beer, soft drinks, and cured hams under the Falstaff name.[4][5] Falstaff Brewing was a publicly traded company on the New York Stock Exchange, which was rare for a brewing industry in which families closely guarded their ownership.[5]
F. & M. Schaefer Brewing Company [5]
Schaefer Brewing Company was a Manhattan brewing company.. It was founded in 1842 by brothers Frederick Schaefer (1817-1897)[1] and Maximilian Karl Emil Schaefer (1819–1904), natives of Wetzlar, Prussia, Germany.[2]
After working for them, they saved up enough money to acquire the Sebastion Somers Brewing Company. How this was managed, and what brewing experience the pair brought from Germany, is unclear.[2] What they did bring was a recipe for lager beer, reputedly brewing one of the first such light, crisp, cold brewed and cold aged beers in America in 1848,[2] which they later claimed was the first in the United States, although John Wagner of Philadelphia preceded him in 1840.[4]
Max’s son Rudolph Jay Schaefer took over as president until his death in 1923.[5]. The firm had a large brewery complex on Park Avenue in New York City and caves for lagering its beer along the East River
[Ans] Which beer was billed as “the one beer to have when you’re having more than one”? [6]
Step 1 : Introduction to the question “Which beer was billed as “the one beer to have when you’re having more than one”?”. Schaefer Beer was one of the top selling beers in the United States during the 1960s and 1970s
Pabst retains the license to Schaefer and today outsources a reformulated brew it labels “Schaefer” and sells in niche markets.. Step 2 : Answer to the question “Which beer was billed as “the one beer to have when you’re having more than one”?”
The advertising slogan for Schaefer beer was the jingle “Schaefer is the one beer to have when you’re having more than one.” Foxboro Stadium, the home stadium of the New England Patriots from 1971-2001, was named Schaefer Stadium after the beer company paid naming rights for the privilege, one of the earliest known examples of a stadium selling naming rights. Pabst retains the license to Schaefer and today outsources a reformulated brew it labels “Schaefer” and sells in niche markets.
The 1 to Have When You’re Having More Than 1 [7]
“Schaefer is the one beer to have when you’re having more than one.” This was the sales slogan of a New York City brewer who started making beer way back in 1842. In a way, the slogan almost fits Bill Davis’ racing car collection
Schaefer), but it’s close enough that you might confuse the spelling after a beer or two. Shaffer & Sons was probably a West Coast beer distributor because that’s where Davis’ pretty white car started out
Davis has pictures of him sitting in the car, back in the ‘80s, after it was restored. Davis’ research shows that a man named Tommy Donald, who made his fortune doing commercial printing on the West Coast, restored the car
Gerry Mulligan: When You’re Having More Than One [8]
The earliest memory I have of hearing jazz was a Schaefer Beer commercial that ran during Boston Red Sox games in the late fifties and early sixties. The ads began with a voice intoning the name of a celebrity booster, which in this case went, “Gerry Mulligan for Schaefer.” What followed was the sound of Mulligan’s baritone saxophone playing the melody of Schaefer’s familiar jingle
It turns out Schaefer used more than one jazz artist to promote its “most rewarding flavor,” and while I couldn’t find the Mulligan ad on YouTube, here are two of the several that came up. The first is by an unidentified jazz combo and chorus which may include trombonist Urbie Green.
Between these venues, I have fond memories of seeing Ella Fitzgerald, B.B. King, Paul Butterfield, Taj Mahal, Nina Simone, and numerous others.
brooklyndodgermemories [9]
The Bottom Line Schaefer is not the one beer to have anymore. Schaefer IS THE one beer to have when you’re having more than one…
It was one of the largest regional brewers in the Northeast, and you could not drink beer in the NY/NJ/Conn tri-state area without seeing Schaefer on tap, along with others such as Carling’s Black Label, Schlitz, Ballantine, or Rheingold.. Bad business decisions in their quest to become a national may have doomed the brand
Schaefer screwed up by entering the advertising wars with A-B’s Budweiser and others with poor marketing vision.. The brewery added to a quality problem with recipe change to allow for more adjuncts* in the brew.
The one beer to have when you’re having more than one [10]
The one beer to have when you’re having more than one. The best hat for drinking beers on a hot summer day
These Dad hats come with an unstructured, six-panel, low-profile and a pre-curved visor for that signature look. Each hat features 100% bio-washed chino twill, a self-fabric, tri-glide buckle closure with antique brass – a detail that any dad would appreciate.
Tarter: are there new beer ads on tap? [11]
Did anyone else think that the Budweiser TV campaign, “Up for Whatever,” left a lot to be desired?. “Surprising” some unsuspecting schmo with a life-size game of Pac Man didn’t strike me as all that interesting or send me running for the refrigerator to crack out a cold one
They want younger males — not oldsters who tend to limit their consumption.. But whoever the ads were intended for, the beer gods aren’t happy about them
Anheuser Busch InBev just changed ad agencies, the WSJ reported. Speaking of the “whatever” campaign, the Anheuser-Busch marketing VP called it “hedonistic” and “focused on live for today, not for tomorrow.”
Schaefer Beer Tray [12]
|”Schaefer is the one beer to have when you’re having more than one.”|. When the tray is tossed the tray heads straight to whatever target the thrower was thinking about.
Schaefer Beer is a brand of American beer first produced in 1842 by the F. Schaefer Beer is billed as America’s oldest lager beer by its brewers.
The brand was purchased by Stroh Brewery Company in 1981, and since 1999 has been produced by Pabst Brewing Company after Stroh was purchased by Pabst in 1999.. Artie sent the two agents on a mission to gather a box of caps from a garage sale
The New York Times [13]
Mariôff Inc., an ad agency, wanted to do for the National Car Rental System, its client, was to increase its public recognition. That assignment went to the abrasive comedian Don Rickles, who became the company’s spokesman in its television commercials.
Now, apparently, it’s time to take on the competition, and in this industry, where the top three are color‐coded, one can do it without naming names. A yellow means Hertz, red is Avis and National, whose color is green, doesn’t have to say any more by way of Identifying the enemy.
What National is saying is that, according to its research of the market, the indicators show its business is improving, while No. Its conclusion is that either because of “the top condition of our cars” or “our terrific service people,” it is taking business away from the top of the deck.
F&M Schaefer Brewing Company [14]
Kris Johansson: It’s the one beer to have when you’re having more than one.. This beer is no longer being produced by the brewery.
Jordan L is drinking a Schaefer by F&M Schaefer Brewing Company. Bov is drinking a Schaefer by F&M Schaefer Brewing Company
Morgan Baumgartner is drinking a Schaefer by F&M Schaefer Brewing Company at Urbanizacion Vista Azul. José Reyes is drinking a Schaefer by F&M Schaefer Brewing Company at Vidy’s
Roll Out the Barrel [15]
A bill currently pending before the Metro Council would outlaw the sale of single cans or bottles of beer by convenience stores in urban parts of the county. Backers of the legislation contend that such sales encourage littering, public drunkenness and peeing on the sidewalk.
The question remains as to whether sobriety will be enhanced by requiring the drinkers to buy six beers at a time.. People have a tendency to adapt their behaviors to fit around whatever constraints are placed on them
If a person wanted a drink, he needed to go to the state liquor store, where vodka was sold in one-liter bottles. Of course, the general consensus in Russia was that a good, healthy buzz was best achieved by drinking a third of a bottle of vodka.
More Drinking, Less Buzz: Session Beers Gain Fans [16]
Tailgating, camping trips and wedding receptions are just some of the occasions when many Americans down a few beers in one sitting. For those who prefer high-alcohol microbrews and other craft beers, that can lead to trouble.
Chris Lohring has been brewing craft beer professionally for more than two decades. The company’s lineup includes a Czech pilsner, a Belgian saison and an India pale ale
“The only thing in the United States previous to session beer being available by smaller brewers was the light beers of the world, which are mass-marketed, flavorless beers,” Lohring says. “You could call them a session beer, but to me, a session beer needs to have some flavor
Narragansett tries to reclaim regional crown [17]
Narragansett sets its sights on reclaiming its regional crown. HYANNIS — Back in the ’50s and ’60s, before the beginning of the craft beer era, domestic lagers ruled liquor store coolers and barroom taps
But in New England, one has launched a comeback seeking to re-create that heyday.. At 42, though he was pretty young at the time, Mark Hellendrung says he remembers when Narragansett was the official beer of the Red Sox and sports announcer Curt Gowdy was the beer’s spokesman
The Cranston plant briefly reopened and closed in 1983, then demolition began in 1988. Five years ago, Hellendrung and a group of investors bought the rights to the Narragansett name back from Falstaff
All About Beer [18]
Ten years ago, some junior poli-sci major at Reed College in Portland, OR, slapped a dollar bill on the bar at the Lutz Tavern and raised his middle finger to the whole corporate/yuppie beer establishment.. Heineken? Budweiser? Microbrews? Bleep that shit—Pabst Blue Ribbon, man!
Perplexing, not because an anonymous 20-year-old kid with a fake ID settled on a bland-tasting, nearly extinct industrial lager. That part’s actually easy to explain: Until the late ‘90s, the specialty at the Lutz—regarded as ground zero for PBR’s rebirth—had always been Blitz
The true puzzle is why this trend has lasted so long.. We’ve seen other fads—dry beer, ice beer, low-carb, malternatives—come and go; retro beer, though, seems as permanent as a tattoo
Rex Parker Does the NYT Crossword Puzzle: Sicilian resort city — WEDNESDAY, Sep. 2 2009 — Anne of HBO’s “Hung” [19]
2 2009 — Anne of HBO’s “Hung” / Contents of hoedown seat / Available as London limo. THEME: Midtown Manhattan Map — grid depicts Broadway (spelled out by circled letters) “crossing” 5th through 8th Avenues
Schaefer was, at one point during the first half of the 20th century, the world’s best selling beer. By the 1970s, however, it had ceded the top spot to Budweiser
The music was written by Jim Jordan of BBDO, on his son’s xylophone. Louis Armstrong once performed the jingle in a television advertisement campaign
Blowing away a $9 billion business in one stroke [20]
In the 1980s, Stroh’s emerged as one of America’s fastest-growing companies and the country’s third-largest brewing empire. As with many of America’s great fortunes, the Stroh family’s story starts with an immigrant: Bernhard Stroh, who arrived in Detroit from Germany in 1850 with $150 and a coveted family recipe for beer
Julius got the family through prohibition by switching the brewery to ice cream and malt syrup production. And in the 1980s, Stroh’s surged, emerging as one of America’s fastest-growing companies and the country’s third- largest brewing empire, behind public behemoths Anheuser-Busch and Miller
Just by matching the S&P 500, the family would currently be worth about $9 billion.. Yet today, the Strohs, as a family business or even a collective financial entity, has ceased to exist
The Battle Brewing to Become the Coors Light of Craft Beer [21]
The Battle Brewing to Become the Coors Light of Craft Beer. At beer-tasting sites, Coors Light earns the official rating of “awful.” In a fairly typical review it’s described as “watery, bland, and tasteless”—which is the exact opposite of what the average craft beer is trying to be today.
To understand the current battle to become what might be called the Coors Light of Craft Beer—a phrase that surely puts a bad taste in the mouths of beer nerds everywhere—a little context is required.. American craft beers have enjoyed unprecedented success in recent years
Last year, 21% of all money spent on beer in the U.S. went to the craft segment, a 16% increase from 2014.
Ah, the memories from Schaefer and Foxboro Stadium [22]
— I’ve never regretted for a moment that I wasn’t in attendance opening night at Foxboro Stadium — Aug. But I’ve always been sorry I wasn’t on hand for the Great Flush.
Because Schaefer was “the one beer to have when you’re having more than one,” and the fans who went to watch the Patriots in those days ALWAYS had more than one.. And why, you may also ask, did the toilets overflow?
At any rate, the Board of Health was not going to allow the stadium to be used again unless the problem was solved.. So, just days before the season opener with Oakland, Patriots employees, stadium workers, and even a few sports writers were recruited to participate in the Great Flush
Sources
- https://en.wikipedia.org/wiki/Schaefer_Beer#:~:text=The%20advertising%20slogan%20for%20Schaefer,in%20the%20best%20of%20circles%3F
- https://ny1.com/nyc/brooklyn/news/2019/01/23/new-developments-rise-on-former-rheingold-brewery-site-#:~:text=Rheingold%20beer%20debuted%20in%201883,factory%20closings%20across%20the%20city.
- https://en.wikipedia.org/wiki/Peter_Hand_Brewing_Company#:~:text=By%20the%20time%20Hand%20died,survived%20and%20expanded%20several%20times.
- https://en.wikipedia.org/wiki/Falstaff_Brewing_Corporation#:~:text=While%20its%20smaller%20labels%20linger,owned%20by%20Pabst%20Brewing%20Company.
- https://en.wikipedia.org/wiki/F._%26_M._Schaefer_Brewing_Company#:~:text=History,-Schaefer%20Brewing%20Co&text=It%20was%20founded%20in%201842,of%20Wetzlar%2C%20Prussia%2C%20Germany.&text=Frederick%20emigrated%20to%20the%20U.S.,for%20lager%20beer%20with%20him.
- https://www.try3steps.com/2018/08/ans-which-beer-was-billed-as-one-beer.html
- https://www.racingjunk.com/news/the-1-to-have-when-youre-having-more-than-1/
- https://digital.nepr.net/music/2012/06/13/gerry-mulligan-when-youre-having-more-one/
- https://brooklyndodgermemories.com/schaefer-beer-t199-s15.html
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- https://warehouse-13-artifact-database.fandom.com/wiki/Schaefer_Beer_Tray
- https://www.nytimes.com/1979/03/12/archives/advertising-calling-attention-to-no-3-bbdo-back-in-the-suds-with.html
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- https://www.nashvillescene.com/news/roll-out-the-barrel/article_73ba880d-d0c9-57ad-af86-e0968d320eb3.html
- https://www.interlochenpublicradio.org/2014-12-10/for-more-drinking-with-less-buzzing-session-beers-gain-fans
- https://www.capecodtimes.com/story/lifestyle/food/2010/11/10/narragansett-tries-to-reclaim-regional/51383545007/
- https://allaboutbeer.com/article/retro-beer/
- https://rexwordpuzzle.blogspot.com/2009/09/sicilian-resort-city-wednesday-sep-2.html
- https://www.forbesindia.com/article/cross-border/blowing-away-a-$9-billion-business-in-one-stroke/38321/1
- https://money.com/coors-light-of-craft-beer-session-brews/
- https://www.southcoasttoday.com/story/sports/2001/12/26/ah-memories-from-schaefer-foxboro/50334690007/
